The Flavorists

Dana shared this 60 Minutes episode with me about the flavoring in processed foods. Think about it …when you chug a sports drink or chew a stick of gum, you probably don’t think of science. But there is a precise science, and a delicate art, behind what you’re tasting. Morley Safer reports on the multibillion dollar flavor industry, whose scientists create natural and artificial flavorings that make your mouth water and keep you coming back for more. Take some time and watch this video!

http://www.cbsnews.com/video/watch/?id=7420280n&tag=contentBody;storyMediaBox   <— click here

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About hcfchallenge

The Paleo diet is simple yet remarkably effective for fat loss and halting or preventing a number of degenerative diseases. To reap the benefits of the most effective nutritional strategy known, one need simply build meals from the following: * Lean proteins (ideally) grass fed meat, free range fowl and wild caught fish * Seasonal fruits and vegetables * Healthy fats such as nuts, seeds, avocado, olive oil, and coconut oil Our 6 week challenge will help you ease your way into the Paleo Diet. Regardless of your fitness or health goals, you WILL look, feel and perform your best on the Paleo diet. For most people the fact the Paleo diet delivers the best results is enough. Improved blood lipids, weight loss and reduced pain from autoimmunity is proof enough. Many people however are not satisfied with blindly following any recommendations, be they nutrition or exercise related. Some folks like to know WHY they are doing something. Fortunately, the Paleo diet has stood not only the test of time, but also the rigors of scientific scrutiny. View all posts by hcfchallenge

2 responses to “The Flavorists

  • Joe Bender

    I like how the woman in the video tried to make “addiction” sound better by calling it “making them want to come back again and again”. That’s pretty much the same thing even if it sounds nicer.

    • Liz Whitaker

      Right on Joe. I was on the same wavelength at that point of the video. I think I even said out loud while watching it, “how is that not addiction?” Pretty crazy stuff….

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